- February 2, 2021
- Posted by: Elijah Balogun
- Category: Blunt, My Blog
Starting a podcast can help you build your brand reputation from the scratch and position your business to compete favourably.
And should in case you are wondering what a podcast is, it is a recording of audio (and more recently), video discussion on specific topics such as sports, politics, business, and even marketing that can be listened to.
With 850,000 active podcasts and more than 30 million podcast episodes in the world, the competition to reach new listeners and scale-up to new audience size can be a Herculean task for a newbie in podcasting.
Leveraging these smart tips will help you grow your podcast quickly.
- Think YouTube; Create Videos
Efforts have been made to “hack” YouTube by posting exclusively audio content. The truth is, they don’t perform as well as video because audio content is not primarily why people go on YouTube. YouTube is for videos and it is even more than just a video sharing platform. Having great video podcasts on the platform can help you tap into YouTube’s massive search engine for free. Not only do your podcasts videos appear on YouTube’s search results, it also appears higher-up on Google for your topics.
- Collaborate with the Right YouTuber
Collaboration is the new competition they say. Scaling your podcast goals sometimes depend on finding the right individuals or YouTube ‘stars’ to invite as guests on your podcasts. With the huge trend in which video-based influencers are taking over as major players in the industry, it has become necessary to harness the opportunities these video content creators provide for the growth of your podcasts.
- Split Episodes into Short Clips
So what is the ideal length for a podcast video? According to wavve.co, the biggest determining factor in the length of your podcast videos is how often you release those episodes. With attention span getting shorter by the day, marketing egghead, Julian Shapiro, advised that for video podcasts, you should split the episodes into 8-minutes YouTube clips with properly optimised SEO’d titles.
- Audience is King
Playing to an audience is what good podcasters understand. The most listened to or viewed podcasts are those that possess the ability to target a specific niche in whatever subject matter they cover. Great podcasters have an understanding of what their audience want, share knowledge that unifies them in a given topic and create content that solves their problems.
Leveraging these smart tips will not only help you build the right audience for your podcast but will also scale your business goals and position your brand as a thought leader in your space.
