- October 14, 2017
- Posted by: Elijah Balogun
- Category: Blunt
I learnt a lesson in corporate branding today from one of the unlikeliest sources – Google My Business.
In the past few days, I have been working on SEO for one of the sister websites within the organisation I work with. Part of the process entails registering the company on Google My Business and this requires getting a verification code either by mail or video from the search giant.
The mail option was to allow Google send a postcard with the code enclosed to a specified address. This would have been an easy option if not that it requires waiting for some days.
The video verification option which was instantaneous involved taking a live, virtual tour of the business location with a Google CS rep who joined via Hangout.
The tour was going well until the CS rep asked me to take him inside the facility. His reason was to see a proof that the name of the company I am trying to get verified is branded within the interiors of the building.
Prior to then, I have never observed that the interiors of the building were not branded with the name of the company although we have a conspicuous signage just outside the gate. To cut a long story short, the video verification was disapproved. Now I will have to wait for the code to arrive via mail.
